From Ambition to Transformation

When Emily and Andy, the founders of Studio Tor, first came to Design Pitch Collective, the conversation began with a simple business plan. But as we explored their vision and our capabilities together, the scope widened into a transformational project.

Studio Tor are a forward‑thinking company, and from the very first meeting we instantly clicked. They trusted us to walk them through a process designed not just to refine their brand, but to level it up entirely — aligning strategy, identity, and communications into one cohesive growth journey.

Strategic Foundations

We began by laying the groundwork for growth:

• Simple Business Plan: A straightforward, actionable plan aligning Studio Tor’s goals with a smart growth strategy.

• Message House Workshop: A focused messaging framework to keep all communications aligned and impactful.

• Google Business Profile Optimisation: Claimed, cleaned, and SEO‑tuned to boost local visibility.

• Monthly Retainer Package: Ongoing marketing and strategic support to maintain momentum.

Brand Development

The turning point came with the brand workshop.

• Purpose, Mission, Vision Workshop: Two sessions where Studio Tor’s identity evolved naturally into a fresh, authentic brand direction.

• Persona Development: One detailed persona built from research to capture customer needs and behaviours.

• User Journey Mapping: A clear journey to identify engagement opportunities at every stage.

Creative Output

We brought the brand to life across multiple touchpoints:

• Brochure Copywriting: Edited flagship brochure copy with art direction to reflect the new voice.

• Website Copywriting: Refreshed content to resonate online with clarity and consistency.

• Social Media Rebrand: Reimagined Instagram with consistent themes—bright, modern, contemporary, timeless.

Digital Presence

To support growth, we delivered:

• Marketing Website: Simple, effective design and build with CMS for easy updates.

• Hosting Care Package: Domain management, hosting, plugin updates, 24‑hour support, and email.

The Impact

The result was consistency across all communications. Studio Tor now connects more effectively with their audience, with a brand identity that feels authentic and confident. We’re proud to have supported Emily and Andy on this journey—and excited to continue helping them grow.