design pitch collective – marketing, system integration & training for micro businesses

Background
Website
Heart of Flowers
Background

Lesley and Marc came to us because they wanted to use a local web design company in Okehampton, that knew what they were doing. We said, we would help take their business to the next level.

They wanted more than just a website; what they needed was a business transformation, so we listened and came back with a plan of attack within their budget.

Our approach

We focused on practical brand foundations that would immediately improve how the business operated and communicated.


Simple website

We created a clear, elegant website that focused on the work, the experience, and how to enquire. The site was designed to feel calm, romantic and professional, without unnecessary complexity.


Message House brand work

We ran a Message House workshop to define Heart of Flowers’ core message, tone of voice and positioning. This ensured consistency across website copy, wedding proposals, menus and social content.


Content plan for a year

A structured content plan was created to support office based staff, removing guesswork and enabling consistent communication across social media and client touchpoints throughout the year.


Canva templates

We designed branded Canva templates for:

  • Lookbooks

  • Wedding menus and floral plans

These templates allow the business to maintain a polished, consistent look while being easy for staff to update and reuse.


The outcome

Heart of Flowers now has:

  • A clear and confident online presence

  • Consistent brand messaging across all customer materials

  • Practical tools that save time and reduce friction for staff

  • A brand that supports premium pricing without losing warmth or approachability

Most importantly, the business is no longer dependent on fragmented systems and platforms. The brand now works as a joined up whole, supporting both growth and long term sustainability.P

Brief

Simple Business plan to inform products to go to market with, with a strategy, and devices to roll out digital and traditional assets.

 

website

heartofflowers.co.uk

facebook

facebook.com/lesley.co.uk

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